Elevate: A 6-Week Virtual Course for Strategic Business Growth

Elevate is a comprehensive 6-week virtual course designed to empower businesses—whether you’re a start-up or an established company—through every step of strategic growth and market expansion. This course provides you with a step-by-step framework to help you identify and target your ideal market, develop a strong sales strategy, and build a compelling brand presence that resonates with your audience.

Each week, you'll gain access to interactive video sessions, digital workbooks, and practical resources that guide you through key topics such as market entry, business development, sales strategies, marketing and branding, CRM evaluation, and lead generation. These self-paced sessions allow you to learn on your own schedule while gaining actionable insights to accelerate your business growth.

Participants will also hear from industry experts and, upon completion, will be offered a free one hour consultation with Christina Pecoraro, owner and founder of Lotus Business Solutions, to further refine their strategies and address specific business challenges.

Launching in early 2025, Elevate will provide expert guidance and real-world strategies tailored to help you achieve sustainable success. Whether you’re refining your current approach or venturing into new markets, this course offers everything you need to take your business to the next level.

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Week 1: Market Entry

Explore the essential strategies for entering new markets successfully. This module covers market research, competitive analysis, and entry tactics to ensure your business is well-positioned to make a lasting impact in new territories.

Week 2: Business Development Strategy

Learn how to build a robust business development strategy that fosters sustainable growth. We'll cover relationship-building, opportunity identification, and the importance of creating a long-term roadmap to fuel your business expansion.

Week 3: Sales Strategy

Understand how a dedicated sales strategy differs from business development. This week will focus on refining your approach to customer acquisition, closing deals, and boosting revenue through targeted, results-driven tactics.

Week 4: Marketing & Branding

Develop a compelling brand presence that speaks to your audience. You'll dive into the fundamentals of brand building, content creation, and marketing strategies that set your business apart in a crowded market.

Week 5: CRM Evaluation & Value

Evaluate the right CRM platform for your business and discover how it can transform your customer relationships. This module covers CRM best practices and how it can enhance productivity, customer satisfaction, and overall business performance.

Week 6: Lead Generation

Master the art of lead generation with proven techniques to attract and convert your ideal customers. We'll explore inbound and outbound methods, nurturing prospects, and building a consistent pipeline for future growth.

FAQs

Who is this course designed for?

This course is open to anyone at any stage looking to either develop a strategy from the ground up or revise their current approach.

However, it is primarily aimed at companies in the Series A stage, who are ready to build out their sales teams and establish distribution channels, and those at Series B or beyond, who are actively scaling and expanding into new markets.